Privacy Policy

This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from yourwebsite.com ("the website").

Personal Information We Collect:

When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, timezone, and some cookies that are installed on your device. When you browse the website, we also collect information about the individual web pages or products that you view, which websites or search terms referred you to the website, and information about how you interact with the website. We refer to the automatically collected information as "Device Information."

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
"Log files" track actions occurring on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the website.

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "personal information" in this privacy policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information:

We use the Order Information that we collect generally to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risks and fraud (especially your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information:

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights.

Behavioral Advertising:

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising using the following links:

Facebook: https://www.facebook.com/settings/?tab=ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do Not Track:

Please note that we do not alter our website's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights:

If you are a resident of Europe, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information provided below.

Additionally, if you are a resident of Europe, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the website) or otherwise to pursue our legitimate business interests as listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention:

When you make an order through the site, we will retain your order information for our records unless and until you ask us to delete this information.

Changes:

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@yourstore.com or by mail using the details provided below.